REACHING AN AUDIENCE: PEOPLE AT EVENTS

Advertising at industry events is a popular tactic because it allows businesses to reach a target audience and while making an impression. Events, conferences, and expos are a great way to bring a set audience together—especially one with similar interests, job titles, and/or industries. The best way to maximize the return on this type of [...]

2021-01-16T07:36:13-06:00Newsletter Posts|

REACHING AN AUDIENCE: POLITICAL

By: Mike Smith I have never been mistaken for as a great writer like William Faulkner – even with my penchant for sentences containing over a hundred words – so bear with me here. I am about to write about politics. Before you roll your eyes and brush me off as the equivalent to your [...]

2021-01-16T07:37:33-06:00Newsletter Posts|

REACHING AN AUDIENCE: BACK TO SCHOOL SHOPPERS

By: Andy Bryant All across the USA, the national nightmare is ending. Parents around the country have begun to rejoice, while teachers have begun angrily shaking their collective fists’ at the sky. From Maine to California, theme parks, pools, summer camps, and playgrounds will soon be braced with the eerie absence of the all-too familiar [...]

2021-01-16T07:37:37-06:00Newsletter Posts|

REACHING AN AUDIENCE: CAR BUYERS

By: Christina Spinell It’s finally summertime and you know what that means..time to roll down those windows and cruise to your favorite tunes. Or in my case, your Dad is going through a mid-life crisis and wants to finally buy that Sports Car he’s always talked about! Regardless of the season, auto buyers are always [...]

2021-01-16T07:37:42-06:00Newsletter Posts|

REACHING AN AUDIENCE: MILLENNIAL JOB SEEKERS

By: Amanda Wilson Temperatures are rising, flowers are blooming, and I heard the sing-song tunes of an ice cream truck this past weekend! Do you kno­w what that means? School’s almost out for the summer, and a new crew of millennials are graduating and ready to join the workforce! Are your clients ready to hire [...]

2021-01-16T07:37:46-06:00Newsletter Posts|

REACHING AN AUDIENCE: WORLD CUP

By: Will Bolles All eyes will be on Russia this summer as the Beautiful Game takes center stage for the 2018 Men’s World Cup. The politics and corruption that have followed FIFA for years will be left on the bench for the likes of fan favorites such as Neymar, Lionel Messi, and of course, Cristiano [...]

2021-01-16T07:37:55-06:00Newsletter Posts|

REACHING AN AUDIENCE: HEALTHCARE

By: Mike Dean Healthcare made up roughly 10% of the total advertising spend in 2017 and accounted for an estimated $10.85 billion of local advertising dollars. This equals a huge opportunity to grow our digital revenue! However, it doesn’t come without its challenges. With policies like HIPAA safeguarding patient data and medical information, it leaves [...]

2021-01-16T07:38:00-06:00Newsletter Posts|