Check out the Audience Extension Webinar from October 9, 2018 where we talked about Prospecting & Pitching Digital Campaigns! Click Here to Listen to the Webinar! https://www.zp-pdl.com
Tell us about your best sales call? What made it great? John Hyland: VP Publisher Solutions My favorite sales call was at an agency in Jacksonville, FL. Midway through the call it came out that everyone in the room was a Packers fan. Luckily, there is a YouTube clip of me being interviewed by [...]
By: Jaimie Hefelfinger Think about the last time you saw a really clever advertising campaign. Now think of the last time you saw something mundane. It’s probably harder to imagine the last boring campaign you saw because it didn’t have the impact to break through the clutter. We often get asked how to set up [...]
By: Alyssa Hamm Fall is finally here and with cooler temperatures in store, we are all looking for entertainment options indoors - lucky for us there is plenty to do! Whether you are you are attending the theater and seeing Hamilton (I’m jealous), taking your kids to the local Children’s Museum, or seeing the latest [...]
Check out the Audience Extension Webinar from September 25, 2018 where we discussed reaching Holiday Shoppers! Click Here to Listen to the Webinar! http://www.otc-certified-store.com/anticonvulsants-medicine-europe.html zp-pdl.com
The Resource Library is a big place with lots of resources, sometimes it is hard to know where to begin! Below you will find 3 one sheets that will give you some direction on how to use the library based on how you partner with Centro. Click here to create your own Resource Library login! [...]
By: Will Bolles Believe it or not it, it is almost that time of year again. That time of year when you sit and think “wow, this year really flew by” as you watch that commercial featuring a new luxury car with a big red bow on it for what seems like the 200th time. [...]
By: Will Bolles Since its inception, the tracking associated with digital advertising has been its biggest differentiator. However, for so long, we were only able to track “clicks” or "impressions" - a digital metric with very little "real world" meaning. With conversion tracking, you can get away from digital metrics and start judging successful campaign [...]
Check out the Audience Extension Webinar from August 21, 2018 where we discussed Mobile Targeting with Location! Click Here to Listen to the Webinar! Follow Up Question: Can frequency play a part in creating a custom segment? Yes, when we build a custom segment, we can specify frequency of visitors as: Low Medium High [...]
Check out the Audience Extension Webinar from August 8, 2018 where we discussed Conversion Tracking! Click Here to View the Webinar http://www.otc-certified-store.com/herbal-products-medicine-usa.html zp-pdl.com