UPDATED January 2020 “Connected TV” and “Over-the-top video” are on the lips of most advertisers these days. The ability to deliver digital video in a TV-like setting has many of them excited and investing heavily in video. Below are a few definitions and things to keep in mind when you speak with advertisers about CTV: [...]
As we look ahead, with a wild 2018 in the rear-view mirror, we’re excited to see how the world of real estate unfolds in 2019. Did you know that millennials are predicted to make up the largest segment of buyers in 2019—accounting for 45% of mortgages? According to Forbes, experts say that mortgage rates will [...]
Check out the Audience Extension Webinar from March 5, 2019 where Vertical Focus: Real Estate was the topic of conversation. Click Here to View the Webinar Q: When a user deletes an app are they still part of the audience with Mobile App Ownership Targeting? A: The segments are updated every 30 days, so they [...]
Check out the Audience Extension Webinar from February 19, 2019 where we discussed Retargeting. Click Here to View the Webinar http://www.otc-certified-store.com/brands-medicine-usa.html https://www.zp-pdl.com
It’s February! For many of us, that means fantasizing of warm, sandy destinations and fruity cocktails, but planning a vacation takes a lot more than just dreaming one up. Nielsen found that travelers spent an average of 53 days planning a vacation—which broke down to 76 online sessions across 28 different websites – whew! Furthermore, [...]
Use the one sheet and video demo below to help you craft your elevator pitch. Click Here for the Elevator Pitch One Sheet http://www.otc-certified-store.com/hypertension-medicine-usa.html https://zp-pdl.com/fast-and-easy-payday-loans-online.php
Check out the Audience Extension Webinar from February 5, 2019 where Vertical Focus: Travel was the topic of conversation. Click Here to View the Webinar http://www.otc-certified-store.com/neurological-disorders-medicine-usa.html https://zp-pdl.com/how-to-get-fast-payday-loan-online.php
Check out the Audience Extension Webinar from January 22, 2019 where we discussed Digital Video. Click Here to Reach our Webinar Page Click Here to Reach the Digital Video Page Join us on February 5, 2019 for our next webinar where we will dive into the Travel Vertical. female wrestling http://www.otc-certified-store.com/stop-smoking-medicine-usa.html https://zp-pdl.com/fast-and-easy-payday-loans-online.php
Retargeting is an extremely important element to include in any media plan, because it engages audiences who have shown previous interest in the brand/product. This tactic drives performance by targeting the “low hanging fruit,” or easiest people to convert. Whether you’re working with a small local or large regional advertiser, there are a variety of [...]
Advertising at industry events is a popular tactic because it allows businesses to reach a target audience and while making an impression. Events, conferences, and expos are a great way to bring a set audience together—especially one with similar interests, job titles, and/or industries. The best way to maximize the return on this type of [...]