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Retargeting is an extremely important element to include in any media plan, because it engages audiences who have shown previous interest in the brand/product. This tactic drives performance by targeting the “low hanging fruit,” or easiest people to convert. Whether you’re working with a small local or large regional advertiser, there are a variety of [...]
Advertising at industry events is a popular tactic because it allows businesses to reach a target audience and while making an impression. Events, conferences, and expos are a great way to bring a set audience together—especially one with similar interests, job titles, and/or industries. The best way to maximize the return on this type of [...]
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