PUBLISHER SOLUTIONS PANEL

Tell us about your best sales call? What made it great?   John Hyland: VP Publisher Solutions My favorite sales call was at an agency in Jacksonville, FL. Midway through the call it came out that everyone in the room was a Packers fan. Luckily, there is a YouTube clip of me being interviewed by [...]

BECOME A DIGITAL PRO: CONVERSION TRACKING

By: Will Bolles Since its inception, the tracking associated with digital advertising has been its biggest differentiator. However, for so long, we were only able to track “clicks”  or "impressions" - a digital metric with very little "real world" meaning. With conversion tracking, you can get away from digital metrics and start judging successful campaign [...]