BECOME A DIGITAL PRO: RETARGETING

Retargeting is an extremely important element to include in any media plan, because it engages audiences who have shown previous interest in the brand/product. This tactic drives performance by targeting the “low hanging fruit,” or easiest people to convert. Whether you’re working with a small local or large regional advertiser, there are a variety of [...]

REACHING AN AUDIENCE: PEOPLE AT EVENTS

Advertising at industry events is a popular tactic because it allows businesses to reach a target audience and while making an impression. Events, conferences, and expos are a great way to bring a set audience together—especially one with similar interests, job titles, and/or industries. The best way to maximize the return on this type of [...]

2021-01-16T07:36:13-06:00Newsletter Posts|

THE SNOW DAYS OF DIGITAL ARE HERE!

Bundle up and get ready to chill out - The Snow Days of Digital are here! Bundle up, and get ready to dive into a snowy pile of new strategies and practical guides—brought to you by Centro's Publisher Solutions Team— to help you roll into 2019 strong. Get started today! https://www2.centro.net/snow-days https://zp-pdl.com/get-a-next-business-day-payday-loan.php

PUBLISHER SOLUTIONS PANEL

Tell us about your best sales call? What made it great?   John Hyland: VP Publisher Solutions My favorite sales call was at an agency in Jacksonville, FL. Midway through the call it came out that everyone in the room was a Packers fan. Luckily, there is a YouTube clip of me being interviewed by [...]