Centro’s, Noor Naseer, senior director, of the Media Innovations + Technology team, focuses on thought leadership and education on emerging trends. She shares knowledge in the field and office, by hosting a variety of events in-person and online. We have asked her to weigh-in on a variety of popular topics across the digital landscape—review her [...]
Written By: Jamie Kowalkowski We know the auto industry is not without struggle—Americans are not buying as many vehicles as they used to, and auto sales have fallen within the past two years. CNN declared that, SUVs are more popular and auto makers are pivoting their production strategy to accommodate the increased need. According to [...]
Written By: Alyssa Hamm Digital audio can reach audiences wherever they are—whether they’re on their morning run, sitting at work, having a dance party at home, or braving the morning commute. Did you know that 79% of audio is consumed while users are unreachable by visual media? Incorporating digital audio can be a great way [...]
Check out the Audience Extension Webinar from April 9, 2019 where Vertical Focus: Automotive was the topic of conversation. Click Here to View the Webinar Click Here for the Automotive Media Plan http://www.otc-certified-store.com/supplements-and-vitamins-medicine-europe.html https://zp-pdl.com/get-a-next-business-day-payday-loan.php
Check out the Audience Extension Webinar from March 19, 2019 where we discussed Over-the-Top Video and Connected TV. Click Here to View the Webinar Click Here to Read the Blog http://otc-certified-store.com https://zp-pdl.com
UPDATED January 2020 “Connected TV” and “Over-the-top video” are on the lips of most advertisers these days. The ability to deliver digital video in a TV-like setting has many of them excited and investing heavily in video. Below are a few definitions and things to keep in mind when you speak with advertisers about CTV: [...]
As we look ahead, with a wild 2018 in the rear-view mirror, we’re excited to see how the world of real estate unfolds in 2019. Did you know that millennials are predicted to make up the largest segment of buyers in 2019—accounting for 45% of mortgages? According to Forbes, experts say that mortgage rates will [...]
Check out the Audience Extension Webinar from March 5, 2019 where Vertical Focus: Real Estate was the topic of conversation. Click Here to View the Webinar Q: When a user deletes an app are they still part of the audience with Mobile App Ownership Targeting? A: The segments are updated every 30 days, so they [...]
Check out the Audience Extension Webinar from February 19, 2019 where we discussed Retargeting. Click Here to View the Webinar http://www.otc-certified-store.com/brands-medicine-usa.html https://www.zp-pdl.com
It’s February! For many of us, that means fantasizing of warm, sandy destinations and fruity cocktails, but planning a vacation takes a lot more than just dreaming one up. Nielsen found that travelers spent an average of 53 days planning a vacation—which broke down to 76 online sessions across 28 different websites – whew! Furthermore, [...]