By: Andy Bryant Recruiting Has Changed While the United States is currently experiencing one the lowest unemployment rates in recent history, it’s often overlooked that we are currently experiencing what experts refer to as “full employment”- there are more job openings than there is demand for new jobs from the workforce. According to CareerBuilder, 32% [...]
Check out the Audience Extension Webinar from July 23, 2019 where we discussed Cross-Device Targeting. Click Here for Cross-Device Webinar Click Here for More Information on Cross-Device Targeting https://zp-pdl.com
Campaign Objectives & Setting Expectations There are two ways to sell to an advertiser: You can pitch them your product, or you can solve their problem. Those who are constantly pitching product without taking the time to learn about the client may have a quick sales cycle, but campaign renewals will be few and [...]
By: Will Bolles Reaching An Entertainment Audience If you look back on the February newsletter (travelers edition), you’ll see that we started to fantasize about summer and all the fun outdoor activities that come with it. Well, fast forward to mid-July and it’s finally here! Even on days when it’s too hot or too rainy [...]
Check out the Audience Extension Webinar from July 9, 2019 where Vertical Focus: Entertainment (Concerts, Local Sports, Zoos, Parks, Museums) was the topic of conversation. Click Here to View the Webinar Click Here for the Entertainment Media Plan https://zp-pdl.com/best-payday-loans.php
Check out the Audience Extension Webinar from June 18, 2019 where we discussed Private Marketplaces. Click Here for the Webinar and More Information on Private Marketplaces https://zp-pdl.com/get-quick-online-payday-loan-now.php
Different Ways of Buying Digital Media “Oh, I already do digital.” How many times have you heard that from advertisers? Sometimes we may try to dig deeper and learn what they mean by “digital.” Other times they may have no idea what they have done or are currently doing—they just know they are buying media [...]
Centro’s, John Hyland, Vice President, Publisher Solutions was asked to weigh-in on the evolution of Media Companies and their transformations into digital agencies - review his insights below. John Hyland - I enjoy speaking with media companies and seek out opportunities to do so. Over the course of the past few years, these conversations typically [...]
By: Mike Dean The Education Industry As kids get ready to start their summers and people start planning their summer trips, this is a good time to look towards the next school year. I don’t mean working on your post graduate degrees, I mean pitching your education clients! With 44% of education advertising dollars going [...]
Check out the Audience Extension Webinar from June 4, 2019 where Vertical Focus: Education was the topic of conversation. Click Here to View the Webinar Click Here for the Education Media Plan https://zp-pdl.com/get-a-next-business-day-payday-loan.php