REACHING AN AUDIENCE: GROCERY BUYERS

By Annie Wold   The grocery store market has evolved over the years. People used to have no other choice but to shop in-store for their items. However, now that consumers have the convenience of online ordering at their fingertips, the industry is shifting, and more and more people are wanting to shop online for [...]

2021-01-16T07:35:08-06:00Newsletter Posts|

REACHING AN AUDIENCE: HOME IMPROVEMENT SEEKERS

By Jeff White What do millennials, gen exers, and baby boomers have in common?  Home improvement projects. Until the last couple of years, home improvement retailers have focused their marketing dollars on targeting gen exers and baby boomers. But millennial homeownership has grown in recent years, and home improvement retailers have noticed. Now that we [...]

2021-01-16T07:35:12-06:00Newsletter Posts|

BECOME A DIGITAL PRO: UNIVERSAL PIXELS

By Alyssa Hamm   Building first party audiences and tracking conversions are essential tasks for any advertiser. In the past, advertisers had to utilize many different standard pixels to capture audiences and track conversions. For example, let’s say an advertiser wanted to: 1. Track purchase-based conversions on their website, 2. Build an audience of general [...]

REACHING AN AUDIENCE: RECRUITMENT

By: Andy Bryant Recruiting Has Changed While the United States is currently experiencing one the lowest unemployment rates in recent history, it’s often overlooked that we are currently experiencing what experts refer to as “full employment”- there are more job openings than there is demand for new jobs from the workforce.  According to CareerBuilder, 32% [...]

2021-01-16T07:35:20-06:00Newsletter Posts|