By: Andy Bryant Fraud and Brand Safety is a pretty common programmatic topic. When it comes to programmatic budgets, advertisers want to ensure dollars are being spent on content that will be seen by an actual user, and that aligns with the advertiser’s brand. It’s important that programmatic planners and buyers take the necessary steps [...]
By Christina Spinell Overall time spent on mobile devices has continued to increase throughout the past several years, pushing mobile advertising to the forefront of the digital conversation. Whether we care to admit it or not, our society is glued to our phones and as a result we spend an average of 10 hours per [...]
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Mary Meeker’s 2018 Internet Trends Report (15 min [...]
By Amanda Wilson Imagine you’re an advertiser, and you invest all your advertising budget into a big, splashy billboard. A week later, the road beside the billboard is closed for construction, and no one can drive past your billboard for the next 3 months. You would be furious that no one would see your ad. [...]
By: Will Bolles Digital media is changing at an astonishing rate. Every year, we are introduced to new and engaging ways for brands to connect with us as consumers. For example, social media has gone from a way to stay in touch with old friends and family to a space dominated by content and social [...]
By: Mike Dean Reporting conversations should never begin mid-month or end of month when you share that first PDF or Excel file. Each and every reporting conversation should begin at the initial pitch with a solid needs assessment. When utilizing the DSP, we can use many different devices and ad types. While tactic selection is [...]
By: Alyssa Hamm and Shawn Zulauf Google analytics is a resource used by many advertisers and allows them to track and report on their website traffic. The best use case for advertisers who use Google Analytics is to see how users navigate and consume their website. Analytics data can be really helpful in determining which [...]
By: Jamie Kowalkowski Did you know that a DSP has many layers of inventory? Yes, we all know about the open exchange, but have you ever needed premium or specific content that you weren’t seeing within your inventory options? If so, Private Marketplaces are where you need to be! A Private Marketplace (PMP) is an [...]
By Jaimie Hefelfinger I am the Queen of the fad diet. There hasn’t been a “get fit fast” scheme that I haven’t tried. From Atkins to Zumba, my credit card history is full of purchases promising a tiny waist in weeks. Spoiler alert: they’ve all failed. I’ve learned the hard way that there’s no such [...]
By Jaimie Hefelfinger Programmatic is no longer a dirty word. For so long, programmatic was synonymous with cheap CPMs and belly fat ads. It was seen as a threat to the publishing industry and the quality of our ad space. But good news! Programmatic isn’t bad, in fact, it’s fantastic! And it’s here to stay. [...]