By Will Bolles Think of your media plan the same way a football coach looks at an offensive game plan. The coach identifies a KPI (score points) and puts together a game plan that is going to give his team the best chance to succeed. Not every play will lead to a touchdown, but as [...]

By Alyssa Hamm Imagine you are standing in your kitchen. You have flour, sugar, eggs, and baking powder laid out before you. Your guests are expecting something sweet after dinner, but you are unsure what? You could make cake, cookies, a pie…. It’s stressful not knowing what is going to make your guests happy. The [...]