Campaign Objectives & Setting Expectations There are two ways to sell to an advertiser: You can pitch them your product, or you can solve their problem. Those who are constantly pitching product without taking the time to learn about the client may have a quick sales cycle, but campaign renewals will be few and [...]
Different Ways of Buying Digital Media “Oh, I already do digital.” How many times have you heard that from advertisers? Sometimes we may try to dig deeper and learn what they mean by “digital.” Other times they may have no idea what they have done or are currently doing—they just know they are buying media [...]
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Written By: Alyssa Hamm Digital audio can reach audiences wherever they are—whether they’re on their morning run, sitting at work, having a dance party at home, or braving the morning commute. Did you know that 79% of audio is consumed while users are unreachable by visual media? Incorporating digital audio can be a great way [...]
UPDATED January 2020 “Connected TV” and “Over-the-top video” are on the lips of most advertisers these days. The ability to deliver digital video in a TV-like setting has many of them excited and investing heavily in video. Below are a few definitions and things to keep in mind when you speak with advertisers about CTV: [...]
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Retargeting is an extremely important element to include in any media plan, because it engages audiences who have shown previous interest in the brand/product. This tactic drives performance by targeting the “low hanging fruit,” or easiest people to convert. Whether you’re working with a small local or large regional advertiser, there are a variety of [...]
By: Jaimie Hefelfinger Think about the last time you saw a really clever advertising campaign. Now think of the last time you saw something mundane. It’s probably harder to imagine the last boring campaign you saw because it didn’t have the impact to break through the clutter. We often get asked how to set up [...]
By: Will Bolles Since its inception, the tracking associated with digital advertising has been its biggest differentiator. However, for so long, we were only able to track “clicks” or "impressions" - a digital metric with very little "real world" meaning. With conversion tracking, you can get away from digital metrics and start judging successful campaign [...]
By: Mike Smith Recently, I was having a conversation about Connected TV (CTV) with a friend in the industry. We were trading stories on how CTV is so in demand, and noted that in our combined 15 years of experience, very few “products” have been met with such open checkbooks. We also chuckled that so [...]