What advice do you have for sellers that are pitching to the cannabis vertical? Alyssa Hamm: Dig deep! Start by determining the client’s goal for the campaign and then work to find both endemic sites as well as larger reach sites to find the right audiences to target. Many are surprised to find that [...]
TransUnion Audience Platform (TAP) is an audience insights and segmentation platform that enables the use of TransUnion’s people-based consumer data for marketing purposes. With TAP, marketers can create unique audiences that improve ROI and gain valuable data-driven insights that help inform digital marketing strategy. Now you can include it your Basis campaigns - reach out [...]
Did you miss Rev Up in March 2022? You can catch it on demand! This webinar covered Streaming Audio (featuring an interview with Audiology's Kim Hagen), Political, and Reporting as a Story. Please reach out to your Basis ALs if you have any questions or follow up training requests. Slides: Rev Up Revenue Q1 2022
By: Carson Bodnarek Most salespeople know the famous Alec Baldwin movie quote “Always Be Closing.” For many of us sellers, that means we’re never truly finished selling, even after the deal has been signed. Once the deal has closed and the campaign has started to run, a new source of anxiety emerges—it’s now time to [...]
Carson Bodnarek - The one thing sellers can do for better campaign review meetings is to use the data to paint a picture and eliminate personal bias. As sellers, it can be easy for us to read into the data before meeting with a client and assume it isn’t going to “sound good,” a belief [...]
The Basis Publisher Solutions team is excited to be hosting a Strategy Summit for our partners in the Chicago Headquarters on September 21st-22nd. The goal of the event is to connect with buyers and planners from across the country and collaborate on the challenges you are up against each day. Partners are responsible for their [...]
By: Will Bolles Now that the holiday season is officially over, it’s time to talk about the one thing you did your best to avoid while spending time with family: POLITICS! The 2020 U.S. elections were both historic and challenging. We saw record turnouts both at the polls and via mail in ballots, which led [...]
Comscore has partnered with L2 (Political) to deliver Predictive Audiences. This partnership will combine L2’s unparalleled voter insights with Comscore’s Predictive Audiences methodology to create the first of its kind cookie-free political audiences. Now advertisers can leverage Comscore Predictive Audiences powered by L2 insights to reach audiences based on political behaviors such as voting likelihood [...]
By: Alyssa Hamm People are engaging with streaming audio and podcasts more than ever before. According to eMarketer, in 2022, listeners will spend 97 minutes per day with digital audio, which is 27 minutes more per day than the average user spends on social media. Additionally, almost 2/3 of the U.S. population will engage with [...]
Will Bolles: The last year was quite a rollercoaster when it came to third-party data. We started 2021 under the assumption that come Q2, audience targeting as we knew it would be gone. Even though the “cookie” was put back in the oven for another year or so, I think it is still very important [...]