By: Alyssa Hamm People are engaging with streaming audio and podcasts more than ever before. According to eMarketer, in 2022, listeners will spend 97 minutes per day with digital audio, which is 27 minutes more per day than the average user spends on social media. Additionally, almost 2/3 of the U.S. population will engage with [...]
Will Bolles: The last year was quite a rollercoaster when it came to third-party data. We started 2021 under the assumption that come Q2, audience targeting as we knew it would be gone. Even though the “cookie” was put back in the oven for another year or so, I think it is still very important [...]
Are you a new hire? Do you have a new hire on your team? Join us the first Thursday of the month for a Basis 101. This monthly webinar is designed for new hires who need an introduction to Basis and our offerings or anyone who would like a refresher! Register here and join any [...]
I wanted to reiterate the value of our Contextual Insights reporting tool. We are the first DSP to automate recommendations for contextual segments based on past performance, and I want to make sure you’re taking advantage of this unique capability! These reports help identify your top-performing contextual segments with any campaign, even if contextual targeting [...]
Check out the webinar below to review the ways you can use Basis DSP and resources from the Publisher Solutions teams. Also hear an interview with Adam Saylor from CoxNext about their audience extension program and his perspective on the digital landscape. Rev Up Revenue Q4, 2021 Webinar Slides
There is nothing we love more than helping you to stand out against the competition and look good (and knowledgeable!) in front of your advertisers. Part of being our partner means you have access to a wide variety of resources to make you more dangerous when selling digital. Check out an outline of some of [...]
By: Alyssa Hamm These days, anyone can offer digital products. However, it’s important to remember how audience extension through a DSP can set you apart. As always, everything starts with a good sales process and a solid needs assessment with the advertiser. (For tips on how to set yourself apart and not get cancelled during [...]
Did you miss our webinar on September 21? Have no fear, you can catch up here! This webinar is meant for sellers and discusses the ways they can set themselves apart throughout the entire sales process. Rev Up Revenue Q3, 2021 Webinar Slides Sign Up for Q4’s Rev Up Revenue We would love to [...]
By: Jaimie Hefelfinger I am still buzzing from the excitement of this year’s Olympic Games. Summer and Winter alike—if the Olympics are on, I am watching them. Every year, I notice the same trend in my observations. When the Olympics first start, I am in awe of the athletes (“Can you believe that someone can [...]
We asked our team what they do to set themselves apart as sellers and here is what they had to say! Mike Dean - I’ve never wanted to be the cheesy salesperson. Transactional selling has often been a challenge for me, so I think the best approach is always being real and building a personal [...]