I wanted to reiterate the value of our Contextual Insights reporting tool. We are the first DSP to automate recommendations for contextual segments based on past performance, and I want to make sure you’re taking advantage of this unique capability! These reports help identify your top-performing contextual segments with any campaign, even if contextual targeting [...]
Check out the webinar below to review the ways you can use Basis DSP and resources from the Publisher Solutions teams. Also hear an interview with Adam Saylor from CoxNext about their audience extension program and his perspective on the digital landscape. Rev Up Revenue Q4, 2021 Webinar Slides
There is nothing we love more than helping you to stand out against the competition and look good (and knowledgeable!) in front of your advertisers. Part of being our partner means you have access to a wide variety of resources to make you more dangerous when selling digital. Check out an outline of some of [...]
By: Alyssa Hamm These days, anyone can offer digital products. However, it’s important to remember how audience extension through a DSP can set you apart. As always, everything starts with a good sales process and a solid needs assessment with the advertiser. (For tips on how to set yourself apart and not get cancelled during [...]
Did you miss our webinar on September 21? Have no fear, you can catch up here! This webinar is meant for sellers and discusses the ways they can set themselves apart throughout the entire sales process. Rev Up Revenue Q3, 2021 Webinar Slides Sign Up for Q4’s Rev Up Revenue We would love to [...]
By: Jaimie Hefelfinger I am still buzzing from the excitement of this year’s Olympic Games. Summer and Winter alike—if the Olympics are on, I am watching them. Every year, I notice the same trend in my observations. When the Olympics first start, I am in awe of the athletes (“Can you believe that someone can [...]
We asked our team what they do to set themselves apart as sellers and here is what they had to say! Mike Dean - I’ve never wanted to be the cheesy salesperson. Transactional selling has often been a challenge for me, so I think the best approach is always being real and building a personal [...]
By: Alyssa Hamm Moving from The Discovery Process to The Pitch, we are working our way through the sales cycle in our Make Yourself Hard to Cancel series. Once you have set yourself apart in the initial sales process by providing value, learning about the client and establishing a goal, it is time to present [...]
By: George Leff This month we are exploring the world of Universal Pixels. With Universal Pixels, we can assign multiple rules to a single pixel. These targeting rules can be used to add and remove users from an audience and track conversions. Benefits Efficiency: Save time by creating and using fewer pixels – one Universal [...]
Jaimie Hefelfinger: Call me crazy, but I prefer selling commodities. This is where true partnerships and salesmanship come into play rather than just selling shiny objects. To set yourself apart in this environment, I would focus on the advertiser rather than yourself/your products. I would bring industry research and case studies relevant to their business. [...]