TransUnion Audience Platform (TAP) is an audience insights and segmentation platform that enables the use of TransUnion’s people-based consumer data for marketing purposes. With TAP, marketers can create unique audiences that improve ROI and gain valuable data-driven insights that help inform digital marketing strategy. Now you can include it your Basis campaigns – reach out to your customer success manager or account lead.
Find new consumers who are more likely to engage and convert online like your most valuable customers. Audiences are built from TransUnion’s people-based database, which covers 98% of the adult US population. Activate your TAP Look-A-Like audience effortlessly with a site pixel or CRM upload. 3,000 users are needed to create a pixel-based look-alike model.
Audience Profiling & Insights:
Better understand your target audience by using data to visualize who they are, what interests them, and what they buy. Inform your marketing decisioning with a deeper comprehension of the consumers included in your audience. Featuring 70+ data points across demographic, financial, automotive, employment, political, purchase, and interest categories. 3,000 users are needed to create an audience profile and insights. A sample report is available here: Transunion Audience Insights.
TAP supports a people-based audience pool that is built through offline sources and leverages LiveRamp IDs to activate audiences that are not dependent on third-party cookies