Comscore has partnered with L2 (Political) to deliver Predictive Audiences. This partnership will combine L2’s unparalleled voter insights with Comscore’s Predictive Audiences methodology to create the first of its kind cookie-free political audiences.
Now advertisers can leverage Comscore Predictive Audiences powered by L2 insights to reach audiences based on political behaviors such as voting likelihood and political affiliation as well as based on political opinions such as candidate approval and where candidates stand on polarizing issues.
The targeting goes far beyond political campaigns. Comscore L2 segments can be used to target cannabis supporters, LGBTQ+ segments, and even rideshare app consumers!