The Basis Publisher Solutions team is excited to be hosting a Strategy Summit for our partners in the Chicago Headquarters on September 21st-22nd. The goal of the event is to connect with buyers and planners from across the country and collaborate on the challenges you are up against each day. Partners are responsible for their [...]
By: Will Bolles Now that the holiday season is officially over, it’s time to talk about the one thing you did your best to avoid while spending time with family: POLITICS! The 2020 U.S. elections were both historic and challenging. We saw record turnouts both at the polls and via mail in ballots, which led [...]
Comscore has partnered with L2 (Political) to deliver Predictive Audiences. This partnership will combine L2’s unparalleled voter insights with Comscore’s Predictive Audiences methodology to create the first of its kind cookie-free political audiences. Now advertisers can leverage Comscore Predictive Audiences powered by L2 insights to reach audiences based on political behaviors such as voting likelihood [...]
By: Alyssa Hamm People are engaging with streaming audio and podcasts more than ever before. According to eMarketer, in 2022, listeners will spend 97 minutes per day with digital audio, which is 27 minutes more per day than the average user spends on social media. Additionally, almost 2/3 of the U.S. population will engage with [...]
Will Bolles: The last year was quite a rollercoaster when it came to third-party data. We started 2021 under the assumption that come Q2, audience targeting as we knew it would be gone. Even though the “cookie” was put back in the oven for another year or so, I think it is still very important [...]
Are you a new hire? Do you have a new hire on your team? Join us the first Thursday of the month for a Basis 101. This monthly webinar is designed for new hires who need an introduction to Basis and our offerings or anyone who would like a refresher! Register here and join any [...]
I wanted to reiterate the value of our Contextual Insights reporting tool. We are the first DSP to automate recommendations for contextual segments based on past performance, and I want to make sure you’re taking advantage of this unique capability! These reports help identify your top-performing contextual segments with any campaign, even if contextual targeting [...]
Check out the webinar below to review the ways you can use Basis DSP and resources from the Publisher Solutions teams. Also hear an interview with Adam Saylor from CoxNext about their audience extension program and his perspective on the digital landscape. Rev Up Revenue Q4, 2021 Webinar Slides
There is nothing we love more than helping you to stand out against the competition and look good (and knowledgeable!) in front of your advertisers. Part of being our partner means you have access to a wide variety of resources to make you more dangerous when selling digital. Check out an outline of some of [...]
By: Alyssa Hamm These days, anyone can offer digital products. However, it’s important to remember how audience extension through a DSP can set you apart. As always, everything starts with a good sales process and a solid needs assessment with the advertiser. (For tips on how to set yourself apart and not get cancelled during [...]