By: Jaimie Hefelfinger I am still buzzing from the excitement of this year’s Olympic Games. Summer and Winter alike—if the Olympics are on, I am watching them. Every year, I notice the same trend in my observations. When the Olympics first start, I am in awe of the athletes (“Can you believe that someone can [...]
We asked our team what they do to set themselves apart as sellers and here is what they had to say! Mike Dean - I’ve never wanted to be the cheesy salesperson. Transactional selling has often been a challenge for me, so I think the best approach is always being real and building a personal [...]
By: Alyssa Hamm Moving from The Discovery Process to The Pitch, we are working our way through the sales cycle in our Make Yourself Hard to Cancel series. Once you have set yourself apart in the initial sales process by providing value, learning about the client and establishing a goal, it is time to present [...]
By: George Leff This month we are exploring the world of Universal Pixels. With Universal Pixels, we can assign multiple rules to a single pixel. These targeting rules can be used to add and remove users from an audience and track conversions. Benefits Efficiency: Save time by creating and using fewer pixels – one Universal [...]
Jaimie Hefelfinger: Call me crazy, but I prefer selling commodities. This is where true partnerships and salesmanship come into play rather than just selling shiny objects. To set yourself apart in this environment, I would focus on the advertiser rather than yourself/your products. I would bring industry research and case studies relevant to their business. [...]
By: Alyssa Hamm When you are calling on new business or meeting with a new advertiser for the first time, there are two things that can really help you set yourself apart from the local competition: establish yourself as knowledgeable about the industry, and let go of your self-interests and learn about the advertiser. Establishing [...]
For Q2, we focused on branding and how video and audio fit into branding strategy. Rev Up Revenue Q2, 2021 Companion Guide Rev Up Revenue Q2, 2021 Webinar Slides Sign Up for Q3's Rev Up Revenue
By: Jaimie Hefelfinger Do you know what was missing from the show Mad Men? A lot of advertising jargon. No one was talking about attribution, return on ad spend (ROAS), dynamic revenue macros, etc. None of those terms existed…and yet, people were still advertising. Sales were still increasing. Revenue was coming in. Branding was the [...]
By: Alyssa Hamm According to eMarketer, digital video ad spend is expected to grow by 25.7% in 2021 to a record-breaking $44.91B. And when you look at the viewing numbers, this advertising boom makes perfect sense: in 2020, viewers spent an average of two hours and 13 minutes per day watching digital video. While this [...]
Andy Bryant - I think it is important that cold reach-outs speak to a pain point and offer a solution right off the bat. That is what I’ve found is what gets people’s attention. Prospective clients will not respond if they do not think you can help them, so that is where a little research [...]