US retail is expected to increase in 2020. Even with the pandemic and the expected decrease of spend in brick and mortar locations total sales are expected to increase 0.90%. Increased eCommerce will offset the losses in traditional brick and mortar shopping (eMarketer, Oct 2020). While eCommerce had certainly been making an impact on holiday [...]
Check out how members of the Publisher Solutions Team and Our Partners are thinking ahead to 2021! If 2020 has taught us anything, it’s to expect the unexpected. There are still a lot of unknowns for what the year ahead will bring, but I am going to drive success by focusing on what I [...]
By: Alyssa Hamm Becoming a digital expert is really an elusive goal. Being in an industry that is constantly changing means that as sellers we are constantly learning. As someone who wishes they were back school almost every day, this is exciting. It means I get to research, ask questions, and read about changes to [...]
Below is a list of the new exchanges that have been added to Basis. Unity - Unity is the world's most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity. They [...]
Native Advertising By: Alyssa Hamm As we finish out the year, we’re seeing major rebounds in the digital advertising space, with video and native are leading the way. According to eMarketer, native is slated to grow 4.8% in 2020, while other digital formats are predicted to remain flat. While social makes up the largest spend [...]
Centro's POV on the Future of Targeting Click Here for the full POV and check out the highlights below: Targeting Options: Non-cookie targeting options are already available today that are widely used, and in many cases have yielded better results than third-party audience targeting for advertisers. These options include: Contextual targeting: understanding that an audience [...]
Click HERE to read a success story about a political campaign (causes) that made people aware of polling location changes due to COVID-19. http://www.otc-certified-store.com/herbal-products-medicine-europe.html https://zp-pdl.com
The election is less than 90 days away! Did you know that Basis DSP has additional tools for political advertisers that need special approval? Centro can help! As your CSM, I can help approve, enable, or show you how to access the following, for political campaigns: Special political data partners like TargetSmart, L2, and i360 [...]
By: Mike Scarpace The 2020 election is shaping up to be one of the most historic and scrutinized elections of all time with issues like Covid-19, Black Lives Matter, and unemployment at the forefront. Kantar Media predicts that political campaigns will spend $6 billion on paid advertising in 2020, with digital predicted to be at [...]
Live Sports: CTV Private Deals Click Here to Download the Live Sports PMP One Sheet Facebook Boycott: Centro Solutions through Basis DSP: If your client is looking for alternative channels to Facebook, here are some suggestions: Spaceback – easily convert your organic social content into programmatic display ads. More info found HERE Native – It [...]