By: Alyssa Hamm Becoming a digital expert is really an elusive goal. Being in an industry that is constantly changing means that as sellers we are constantly learning. As someone who wishes they were back school almost every day, this is exciting. It means I get to research, ask questions, and read about changes to [...]
Below is a list of the new exchanges that have been added to Basis. Unity - Unity is the world's most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity. They [...]
Native Advertising By: Alyssa Hamm As we finish out the year, we’re seeing major rebounds in the digital advertising space, with video and native are leading the way. According to eMarketer, native is slated to grow 4.8% in 2020, while other digital formats are predicted to remain flat. While social makes up the largest spend [...]
Centro's POV on the Future of Targeting Click Here for the full POV and check out the highlights below: Targeting Options: Non-cookie targeting options are already available today that are widely used, and in many cases have yielded better results than third-party audience targeting for advertisers. These options include: Contextual targeting: understanding that an audience [...]
Click HERE to read a success story about a political campaign (causes) that made people aware of polling location changes due to COVID-19. http://www.otc-certified-store.com/herbal-products-medicine-europe.html https://zp-pdl.com
The election is less than 90 days away! Did you know that Basis DSP has additional tools for political advertisers that need special approval? Centro can help! As your CSM, I can help approve, enable, or show you how to access the following, for political campaigns: Special political data partners like TargetSmart, L2, and i360 [...]
By: Mike Scarpace The 2020 election is shaping up to be one of the most historic and scrutinized elections of all time with issues like Covid-19, Black Lives Matter, and unemployment at the forefront. Kantar Media predicts that political campaigns will spend $6 billion on paid advertising in 2020, with digital predicted to be at [...]
Live Sports: CTV Private Deals Click Here to Download the Live Sports PMP One Sheet Facebook Boycott: Centro Solutions through Basis DSP: If your client is looking for alternative channels to Facebook, here are some suggestions: Spaceback – easily convert your organic social content into programmatic display ads. More info found HERE Native – It [...]
Below are some tips for prospecting and cold calling from the Publisher Solutions Team as well as our partners. Jaimie Hefelfinger - Centro For prospecting new business, I stand on the backs of giants. I take what has worked in the past and use those success stories as my prospecting guide. It adds to your [...]
We’ve all been there. You find yourself talking on and on to a client or partner, but you’re not sure you’re getting your point across. Explaining something, especially something you may still have questions about yourself, can be tricky. This is especially true when it comes to selling digital media. As digital sellers, we have [...]