By: Alyssa Hamm When you are calling on new business or meeting with a new advertiser for the first time, there are two things that can really help you set yourself apart from the local competition: establish yourself as knowledgeable about the industry, and let go of your self-interests and learn about the advertiser. Establishing [...]
By: Jaimie Hefelfinger Do you know what was missing from the show Mad Men? A lot of advertising jargon. No one was talking about attribution, return on ad spend (ROAS), dynamic revenue macros, etc. None of those terms existed…and yet, people were still advertising. Sales were still increasing. Revenue was coming in. Branding was the [...]
By: Alyssa Hamm According to eMarketer, digital video ad spend is expected to grow by 25.7% in 2021 to a record-breaking $44.91B. And when you look at the viewing numbers, this advertising boom makes perfect sense: in 2020, viewers spent an average of two hours and 13 minutes per day watching digital video. While this [...]
Andy Bryant - I think it is important that cold reach-outs speak to a pain point and offer a solution right off the bat. That is what I’ve found is what gets people’s attention. Prospective clients will not respond if they do not think you can help them, so that is where a little research [...]
By: Alyssa Hamm Streaming audio saw a major increase in usage over the past year—fueled in no small part by the impacts of the pandemic. More than 70% of the U.S. population tuned into digital audio last year (eMarketer). According to Pandora, time of day listening started to shift, and people were listening to streaming [...]
How is automation finding its way into your conversations? John Hyland: This is an exciting question—and timely! Typically, media companies engage with me while addressing the challenges associated with “buying” across several channels. However, in recent months, the language has changed from “buying” to “booking.” Specifically, media companies, whether through partnership or acquisition, are bringing [...]
By: Alyssa Hamm A year ago, traditional entertainment as we know it shut down. Museums, zoos, and theme parks closed. Sports and concerts were without fans, postponed—or worse, cancelled. To say traditional entertainment advertisers have had to get creative in the past year would be an understatement. Museums and zoos are now offering behind-the-scenes virtual [...]
By: Jaimie Hefelfinger In last month’s newsletter, we discussed upcoming data regulations that are expected to impact the advertising industry. The major theme to the regulations is giving users transparency into which brands are tracking them and what information is being collected. Companies like Apple and Google are implementing changes such as asking users for [...]
By: Jaimie Hefelfinger Have you noticed lately that your favorite websites have included a pop up for you to accept cookies? Or a flood of emails in your inbox alerting you to your favorite brands changing their privacy policies? It is evident that privacy is at the forefront of both the consumer’s and the marketer’s [...]
Alyssa Hamm: I want 2021 to be the year we break away from our reliance on the audience targeting tactic, and showcase other targeting methods that are as effective at reaching an audience, while potentially being more effective in reaching advertising goals. Not only can this work to showcase the breadth and efficiency of digital, [...]