By: George Leff
This month we are exploring the world of Universal Pixels.
With Universal Pixels, we can assign multiple rules to a single pixel. These targeting rules can be used to add and remove users from an audience and track conversions.
- Efficiency: Save time by creating and using fewer pixels – one Universal Pixel contains up to 50 targeting rules!
- Error Reduction: When dealing with multiple pixels, human error is a costly truth. Universal Pixels help media buyers set up the right targeting rules on the right webpages with ease.
- Flexibility: Pixel rules can be updated without creating new pixel codes, allowing buyers to readily pivot for any campaign changes
One thing to note, universal pixels don’t have a retroactive behavior, rules need to be set in advance so users can be added to audience pools or conversions to be tracked.