Are you a new hire? Do you have a new hire on your team? Join us the first Thursday of the month for a Basis 101. This monthly webinar is designed for new hires who need an introduction to Basis and our offerings or anyone who would like a refresher! Register here and join any [...]
Prospecting today looks drastically different than it did a month ago. Our new normal means social distancing and that can make finding and pitching new business difficult. Below are some things to keep in mind when you are prospecting new business during this pandemic. Educate Continue to be the “go to person” for digital information [...]
CTV was a buzzword in 2019, and it’s shaping up to be just as prevalent in 2020. If you’re just now learning about the CTV tactic, check out this blog post first. Many advertisers (especially those with a past heavy in TV advertising) have tested CTV campaigns, so 2020 will be all about renewal or [...]
Jaimie Hefelfinger, Account Lead, Sales - I think both are valuable, but if we’re talking preference, I’d have to say custom media plans. While they often take longer to pitch and close, custom media plans tend to yield larger budgets, deeper understandings client goals, and thus, better performance overall. Additionally, when you’ve taken the time [...]
By Mike Smith 2019 is coming to an end and, as always, we’ve enjoyed this year of learning and growing in the digital space with you. As we look to the new year, there are a few items to keep top of mind: Data and Connected TV Perhaps the hottest inventory since pre-roll on Grumpy [...]
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By Alyssa Hamm Basis is in the news again! This time we are being recognized by Adweek Reader's Choice Awards as number one in the categories of display DSP, mobile DSP, and retargeting. With the end of 2019 in sight, we wanted to review some of the latest updates to the DSP: Universal Pixel – [...]
Building a Comprehensive Media Plan By Alyssa Hamm Becoming your advertiser’s trusted media partner is the main goal for many sellers. This typically happens through education, understanding the advertiser’s business and goals, and providing sound recommendations that perform. All media plans should center on an advertiser’s business and digital goal (learn more about [...]
By Alyssa Hamm Building first party audiences and tracking conversions are essential tasks for any advertiser. In the past, advertisers had to utilize many different standard pixels to capture audiences and track conversions. For example, let’s say an advertiser wanted to: 1. Track purchase-based conversions on their website, 2. Build an audience of general [...]
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