About Alyssa Hamm

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So far Alyssa Hamm has created 242 blog entries.

NEW YEAR, NEW TRENDS

By Mike Smith 2019 is coming to an end and, as always, we’ve enjoyed this year of learning and growing in the digital space with you. As we look to the new year, there are a few items to keep top of mind: Data and Connected TV Perhaps the hottest inventory since pre-roll on Grumpy [...]

BASIS DSP UPDATES

By Alyssa Hamm Basis is in the news again! This time we are being recognized by Adweek Reader's Choice Awards as number one in the categories of display DSP, mobile DSP, and retargeting. With the end of 2019 in sight, we wanted to review some of the latest updates to the DSP: Universal Pixel – [...]

REACHING AN AUDIENCE: RESTAURANT GOERS

By Michael Scarpace The restaurant industry has evolved with the increase of smartphone use and the emergence of companies like Yelp, GrubHub, Postmates, Uber Eats, and DoorDash. With the heavy reliance on smartphones, restaurants are placing a higher priority on providing seamless mobile experiences. Consumers who previously called their local restaurant to place carry-out or [...]

2021-01-16T07:35:01-06:00Newsletter Posts|

BECOME A DIGITAL PRO: BUILDING A COMPREHENSIVE MEDIA PLAN

Building a Comprehensive Media Plan   By Alyssa Hamm   Becoming your advertiser’s trusted media partner is the main goal for many sellers. This typically happens through education, understanding the advertiser’s business and goals, and providing sound recommendations that perform. All media plans should center on an advertiser’s business and digital goal (learn more about [...]