By Alyssa Hamm Building first party audiences and tracking conversions are essential tasks for any advertiser. In the past, advertisers had to utilize many different standard pixels to capture audiences and track conversions. For example, let’s say an advertiser wanted to: 1. Track purchase-based conversions on their website, 2. Build an audience of general [...]
Check out the Audience Extension Webinar from August 20, 2019 where we discussed Viewability. Click Here to View the Webinar Click Here for More Information About Viewability http://www.otc-certified-store.com/herbal-products-medicine-usa.html https://www.zp-pdl.com
View the video demo below for tips on how to best present your media plan to your advertiser. http://www.otc-certified-store.com/mental-disorders-medicine-usa.html https://zp-pdl.com/get-quick-online-payday-loan-now.php
We reached out to our partners to hear what they think sets them apart from other sellers in the local space. Here’s what they had to say! Question: "What is the best way to set yourself apart as a local seller?" A: Chris Culbert (Virginia Media) “As a local seller in the now [...]
Check out the Audience Extension Webinar from July 23, 2019 where we discussed Cross-Device Targeting. Click Here for Cross-Device Webinar Click Here for More Information on Cross-Device Targeting https://zp-pdl.com
Campaign Objectives & Setting Expectations There are two ways to sell to an advertiser: You can pitch them your product, or you can solve their problem. Those who are constantly pitching product without taking the time to learn about the client may have a quick sales cycle, but campaign renewals will be few and [...]
By: Will Bolles Reaching An Entertainment Audience If you look back on the February newsletter (travelers edition), you’ll see that we started to fantasize about summer and all the fun outdoor activities that come with it. Well, fast forward to mid-July and it’s finally here! Even on days when it’s too hot or too rainy [...]
Check out the Audience Extension Webinar from July 9, 2019 where Vertical Focus: Entertainment (Concerts, Local Sports, Zoos, Parks, Museums) was the topic of conversation. Click Here to View the Webinar Click Here for the Entertainment Media Plan https://zp-pdl.com/best-payday-loans.php
Check out the Audience Extension Webinar from June 18, 2019 where we discussed Private Marketplaces. Click Here for the Webinar and More Information on Private Marketplaces https://zp-pdl.com/get-quick-online-payday-loan-now.php
Different Ways of Buying Digital Media “Oh, I already do digital.” How many times have you heard that from advertisers? Sometimes we may try to dig deeper and learn what they mean by “digital.” Other times they may have no idea what they have done or are currently doing—they just know they are buying media [...]