By Annie Wold The grocery store market has evolved over the years. People used to have no other choice but to shop in-store for their items. However, now that consumers have the convenience of online ordering at their fingertips, the industry is shifting, and more and more people are wanting to shop online for [...]
Check out the Audience Extension Webinar from October 8, 2019 where Vertical Focus: Grocery was the topic of conversation. Click Here to View the Webinar Click Here for the Grocery Media Plan http://www.otc-certified-store.com/antibiotics-medicine-usa.html https://zp-pdl.com/online-payday-loans-in-america.php
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By Jeff White What do millennials, gen exers, and baby boomers have in common? Home improvement projects. Until the last couple of years, home improvement retailers have focused their marketing dollars on targeting gen exers and baby boomers. But millennial homeownership has grown in recent years, and home improvement retailers have noticed. Now that we [...]
By Alyssa Hamm Building first party audiences and tracking conversions are essential tasks for any advertiser. In the past, advertisers had to utilize many different standard pixels to capture audiences and track conversions. For example, let’s say an advertiser wanted to: 1. Track purchase-based conversions on their website, 2. Build an audience of general [...]
Check out the Audience Extension Webinar from August 20, 2019 where we discussed Viewability. Click Here to View the Webinar Click Here for More Information About Viewability http://www.otc-certified-store.com/herbal-products-medicine-usa.html https://www.zp-pdl.com
View the video demo below for tips on how to best present your media plan to your advertiser. http://www.otc-certified-store.com/mental-disorders-medicine-usa.html https://zp-pdl.com/get-quick-online-payday-loan-now.php
We reached out to our partners to hear what they think sets them apart from other sellers in the local space. Here’s what they had to say! Question: "What is the best way to set yourself apart as a local seller?" A: Chris Culbert (Virginia Media) “As a local seller in the now [...]
Check out the Audience Extension Webinar from July 23, 2019 where we discussed Cross-Device Targeting. Click Here for Cross-Device Webinar Click Here for More Information on Cross-Device Targeting https://zp-pdl.com
Campaign Objectives & Setting Expectations There are two ways to sell to an advertiser: You can pitch them your product, or you can solve their problem. Those who are constantly pitching product without taking the time to learn about the client may have a quick sales cycle, but campaign renewals will be few and [...]