By Amanda Wilson Imagine you’re an advertiser, and you invest all your advertising budget into a big, splashy billboard. A week later, the road beside the billboard is closed for construction, and no one can drive past your billboard for the next 3 months. You would be furious that no one would see your ad. [...]
By: Will Bolles Digital media is changing at an astonishing rate. Every year, we are introduced to new and engaging ways for brands to connect with us as consumers. For example, social media has gone from a way to stay in touch with old friends and family to a space dominated by content and social [...]
By: Will Bolles All eyes will be on Russia this summer as the Beautiful Game takes center stage for the 2018 Men’s World Cup. The politics and corruption that have followed FIFA for years will be left on the bench for the likes of fan favorites such as Neymar, Lionel Messi, and of course, Cristiano [...]
By Ryan Manchee At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Europe’s New Privacy Law [...]
By: Mike Dean Reporting conversations should never begin mid-month or end of month when you share that first PDF or Excel file. Each and every reporting conversation should begin at the initial pitch with a solid needs assessment. When utilizing the DSP, we can use many different devices and ad types. While tactic selection is [...]
By: Mike Dean Healthcare made up roughly 10% of the total advertising spend in 2017 and accounted for an estimated $10.85 billion of local advertising dollars. This equals a huge opportunity to grow our digital revenue! However, it doesn’t come without its challenges. With policies like HIPAA safeguarding patient data and medical information, it leaves [...]
By Ryan Manchee At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Welcome to the Post-Text Future [...]
By: Alyssa Hamm and Shawn Zulauf Google analytics is a resource used by many advertisers and allows them to track and report on their website traffic. The best use case for advertisers who use Google Analytics is to see how users navigate and consume their website. Analytics data can be really helpful in determining which [...]
By: Alyssa Hamm Every season brings new trends in the real estate market and the start to 2018 is no different. We are already off to a fast start as the selling season is starting sooner than in previous years. “Buying season (began) as soon as January. This year’s buying market isn’t waiting for spring, [...]
By Ryan Manchee At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Why Digital Strategies Fail (14 [...]