Check out the Audience Extension Webinar from August 21, 2018 where we discussed Mobile Targeting with Location! Click Here to Listen to the Webinar! Follow Up Question: Can frequency play a part in creating a custom segment? Yes, when we build a custom segment, we can specify frequency of visitors as: Low Medium High [...]
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! 6 Types of Mobile Advertising Frauds You [...]
Check out the Audience Extension Webinar from August 8, 2018 where we discussed Conversion Tracking! Click Here to View the Webinar http://www.otc-certified-store.com/herbal-products-medicine-usa.html zp-pdl.com
By: Mike Smith Recently, I was having a conversation about Connected TV (CTV) with a friend in the industry. We were trading stories on how CTV is so in demand, and noted that in our combined 15 years of experience, very few “products” have been met with such open checkbooks. We also chuckled that so [...]
By: Mike Smith I have never been mistaken for as a great writer like William Faulkner – even with my penchant for sentences containing over a hundred words – so bear with me here. I am about to write about politics. Before you roll your eyes and brush me off as the equivalent to your [...]
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Why AT&T Bought AppNexus And The Deal’s [...]
By: Andy Bryant All across the USA, the national nightmare is ending. Parents around the country have begun to rejoice, while teachers have begun angrily shaking their collective fists’ at the sky. From Maine to California, theme parks, pools, summer camps, and playgrounds will soon be braced with the eerie absence of the all-too familiar [...]
By: Andy Bryant Fraud and Brand Safety is a pretty common programmatic topic. When it comes to programmatic budgets, advertisers want to ensure dollars are being spent on content that will be seen by an actual user, and that aligns with the advertiser’s brand. It’s important that programmatic planners and buyers take the necessary steps [...]
By Christina Spinell Overall time spent on mobile devices has continued to increase throughout the past several years, pushing mobile advertising to the forefront of the digital conversation. Whether we care to admit it or not, our society is glued to our phones and as a result we spend an average of 10 hours per [...]
By: Christina Spinell It’s finally summertime and you know what that means..time to roll down those windows and cruise to your favorite tunes. Or in my case, your Dad is going through a mid-life crisis and wants to finally buy that Sports Car he’s always talked about! Regardless of the season, auto buyers are always [...]