BECOME A DIGITAL PRO: CONVERSION TRACKING

By: Will Bolles Since its inception, the tracking associated with digital advertising has been its biggest differentiator. However, for so long, we were only able to track “clicks”  or "impressions" - a digital metric with very little "real world" meaning. With conversion tracking, you can get away from digital metrics and start judging successful campaign [...]

REACHING AN AUDIENCE: POLITICAL

By: Mike Smith I have never been mistaken for as a great writer like William Faulkner – even with my penchant for sentences containing over a hundred words – so bear with me here. I am about to write about politics. Before you roll your eyes and brush me off as the equivalent to your [...]

2021-01-16T07:37:33-06:00Newsletter Posts|