This toolkit has training decks and one-sheets meant to serve as templates to help you train your sellers. Please share any feedback & topic suggestions with your Account Lead.
Digital Jeopardy
Digital Jeopardy Game Use this game to challenge sellers through questions and relevant definitions for common digital terminology to use in conversations with advertisers. The goal of the game is to indicate additional areas of growth or further internal training opportunities. Digital Jeopardy Questions & Answers The training host can access [...]
Audience Targeting
Training Deck Use this toolkit to help sellers to think differently about the questions they ask advertisers when learning about the advertiser's target audience. One-Sheet Guide This one sheet can be used as a takeaway to remind your sales teams to ask questions to understand the audience and what makes [...]
Conversion Tracking
Training Deck Use this toolkit to help sellers to know the benefits of conversion tracking and the most common conversions to track. Also, how to have conversations with advertisers about conversion tracking. One-Sheet Guide This one sheet can be used as a takeaway to remind your sales teams to identify [...]
Crafting a Better Needs Assessment
Training Deck Use this toolkit to help train your teams on the importance of a strong needs assessment and its vital role in the overall sales process. One Sheet Guide This one sheet can be used as a takeaway to remind your sales teams of the significance of a needs [...]
KPI
Training Deck Use this training deck to help sellers to ask advertisers the right right questions to identify the campaign goal and get the advertiser to agree to the KPI. One-Sheet Guide This one sheet can be used as a takeaway to remind your sales teams that the success of [...]
Navigating Objections
Training Deck Use this toolkit to help train your teams on the ways to navigate objections and why objections arise. One Sheet Guide This one sheet can be used as a takeaway to remind your sales teams of what caused the objection and how to navigate it. [...]
Reporting
Training Deck Use this toolkit to challenge sellers to think differently about how they present data and reporting. Also, help sellers to implement best practices for future client meetings One-Sheet Guide This one sheet can be used as a takeaway to remind your sales teams to ensure your reporting is [...]
Basis DSP 101 Webinar
Deck & One Sheets Basis DSP One Sheet Basis DSP 101 (August 2023) Webinar Deck Sign Up for Future 101 Webinars Q4: Thursday, October 26th, 1pm CST Webinar Recording