Learn more about the products, tactics, and features you have access to through Centro.
Connected TV & Streaming Audio Packages
Streaming Audio Buyer & Seller Guides for Audio Connected TV CTV Allowlist Seller and Buyer Guides for CTV
Case Studies
Below you will find campaign case studies organized by client goal: Awareness, Site Traffic, and On-Site User Action. Newsletter Feature: Political Case Study - Awareness and Site Traffic Awareness: The goal of these campaigns was to increase brand awareness. Retail - Furniture Store Retail - Mall Event Quick Serve Restaurant 1 Retail - Furniture Store [...]
Vertical Research: Updated April 2021
Each month our team identifies Basis Technologies’ top verticals and shares the trending news stories and important stats with you! RETAIL Shoppers may think they prefer purchasing items in-store but the data proves otherwise. According to a survey, 82% of U.S. consumers state they purchase items in-store compared to only 73% who bought online. Still, [...]
Digital Media Plans by Goal
Below you will find media plans that have been designed to achieve a specific client goal: awareness, site traffic, and on-site user action. Objective: Awareness Click Here for the Awareness Media Plan - Display Click Here for the Awareness Media Plan - Video and Audio Objective: Site Traffic Click Here for the Site Traffic Media [...]
Automotive
Below are some resources to use when pitching the automotive vertical: Automotive Vertical Media Plan 2022 Automotive Research 2022
Cannabis
Below are some resources to use when pitching the cannabis vertical: Vertical Guide Cannabis Cannabis Advertising Packet Basis Cannabis Guide Cannabis Webinar Deck (Updated 2021)
Delivery Services, Alcohol & Restaurants
Below are some resources to use when pitching the delivery, alcohol, and restaurant verticals: Vertical Guide Restaurants Restaurant Webinar Deck (Air Date 11.5.19)
Education
Below are some resources to use when pitching the education vertical: Vertical Guide Education Education Webinar Deck (Air Date 6.4.19)
Entertainment
Below are some resources to use when pitching the entertainment vertical: Vertical Guide - Entertainment Entertainment Webinar Deck (Updated 2021)
Finance
Below are some resources to use when pitching the finance vertical: Vertical Guide Finance Finance Webinar Deck (Air Date 12.10.19)
Grocery
Below are some resources to use when pitching the grocery vertical: Vertical Guide Grocery Grocery Webinar Deck (Air Date 10.8.19)
Healthcare, Beauty, and Fitness
Below are some resources to use when pitching the healthcare, beauty and fitness vertical: Vertical Guide - Healthcare Healthcare Webinar Deck (Air Date 5.7.19)
Live & Virtual Events
Below are some resources to use when pitching the events vertical: Vertical Guide - Events Events and Expos Webinar Deck (Air Date 1.8.19)
Political
Below are some resources to use when pitching the political vertical: Political Issue Data Dictionary 2022 Rev Up: Political Slides
Real Estate
Below are some resources to use when pitching the real estate vertical: Vertical Guide - Real Estate Real Estate Webinar Deck (Air Date 3.4.19)
Recruitment & B2B
Below are some resources to use when pitching the recruitment and B2B vertical: Vertical Guide - Recruitment Vertical Guide - B2B Recruitment Webinar Deck (air date: 8.6.19)
Retail & e-Commerce
Below are some resources to use when pitching the retail vertical: Vertical Guide Retail Home Improvement/Home Goods Webinar Deck (Air Date 9.10.19)
Travel
Below are some resources to use when pitching the travel vertical: Vertical Guide - Travel Travel Webinar Deck (Air Date 2.5.19)