LATEST FROM THE Vertical Research & Media Plans TOPIC

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Case Studies

Below you will find campaign case studies organized by client goal: Awareness, Site Traffic, and On-Site User Action. Newsletter Feature: Political Case Study - Awareness and Site Traffic Awareness: The goal of these campaigns was to increase brand awareness. Retail - Furniture Store Retail - Mall Event Quick Serve Restaurant 1 Retail - Furniture Store [...]

2022-02-22T16:53:05+00:00

Vertical Research: Updated July 2022

Each month our team identifies Basis Technologies’ top verticals and shares the trending news stories and important stats with you! RECRUITMENT Flexibility has become an employee necessity and employers must incorporate this to fill the current 10.7 million job openings in the U.S.. Between 2019 and 2021, mentions of flexibility in company posts increased by [...]

2022-08-12T16:47:04+00:00

Digital Media Plans by Goal

Below you will find media plans that have been designed to achieve a specific client goal: awareness, site traffic, and on-site user action. Objective: Awareness Click Here for the Awareness Media Plan - Display Click Here for the Awareness Media Plan - Video and Audio Objective: Site Traffic Click Here for the Site Traffic Media [...]

2021-11-15T18:04:30+00:00

Cannabis

Below are some resources to use when pitching the cannabis vertical: Vertical Guide Cannabis Cannabis Advertising Packet Basis Cannabis Guide Cannabis Webinar Deck (Updated 2021)

2021-12-07T03:02:30+00:00

Education

Below are some resources to use when pitching the education vertical: Vertical Guide Education Education Webinar Deck (Air Date 6.4.19)  

2021-11-05T16:58:17+00:00

Entertainment

Below are some resources to use when pitching the entertainment vertical: Vertical Guide - Entertainment Entertainment Webinar Deck (Updated 2021)

2021-11-08T21:54:34+00:00

Finance

Below are some resources to use when pitching the finance vertical: Vertical Guide Finance Finance Webinar Deck (Air Date 12.10.19)

2021-11-05T18:05:02+00:00

Grocery

Below are some resources to use when pitching the grocery vertical: Vertical Guide Grocery Grocery Webinar Deck  (Air Date 10.8.19)

2021-11-05T18:07:55+00:00

Political

Deck & One Sheets Webinar Slides Virtual Strategy Summit - Political Vertical Media Plan Guide Media Plan Guide - Political 2022 Additional Resources Data Dictionary Political Data Dictionary 2022 Blog Articles Impact of the 2022 Midterm Elections on US Advertising Targeted Political Advertising in 2022 Webinar Recording [...]

2022-08-25T21:02:35+00:00

Recruitment & B2B

Below are some resources to use when pitching the recruitment and B2B vertical: Vertical Guide - Recruitment Vertical Guide - B2B Recruitment Webinar Deck (air date: 8.6.19)  

2021-11-05T18:19:04+00:00

Travel

Below are some resources to use when pitching the travel vertical: Vertical Guide - Travel Travel Webinar Deck (Air Date 2.5.19)

2021-11-05T18:24:02+00:00