Happy March!

Conference tournaments are underway and college basketball is once again taking center stage. March Madness means a couple things: wings, your comfiest college sweatshirt, and time in front of the TV. This makes it the perfect time to talk about CTV and how you can reach these avid sports fans with your digital media campaigns. Check out our video for a quick overview of how you can use CTV to reach basketball fans and beyond. If you want to dig deeper check out this article from Basis on CTV and check out the March Madness PMPs outlined below.

• ESPN – College Basketball PMP
  
  • Inventory will run across all ESPN touch points which would mainly be ESPN, ESPN+, ESPN on Hulu. There is also a chance it runs in DAI on ESPN 2, ESPN 3, ESPN Classic and Pass back on VMPVDs like YouTube TV, FuboTV, etc.
• NBC Sports – College Basketball Live Streaming
  
  • *Note NBC does not stream the tournament; inventory for this deal will be through Feb/early March BEFORE the tournament begins
• Sling/Dish
  
  • PMP deal accessing March Mania
  • Access to all rounds including the championship
  • NEW THIS SEASON across Sling/Dish: National Semifinals and Championship Game (tbs, TNT, truTV)
    
    • Men’s: March 17-April 6 – 50M avails
    • Women’s: March 15-April 5 – 25M avails
• Contextually target College Basketball/March Madness via Contextual OTT-CTV Segments
  
  • Peer39 > OTT-CTV > Cable-TV Channel > NCAA March Madness Live
  • IRIS-enabled Data
    
    • Tons of college basketball

If you have any questions on implementing the deals above, including CTV in your media plan, or who to pick in your bracket, please reach out and we can set up some time to strategize!