If you’ve spent more than 24 hours minutes in this industry, you’ve probably been asked: “So…did the campaign actually work?”
Impressions and clicks can tell part of the story, but they don’t necessarily tell you if the campaign moved the needle. Enter: Brand Lift
Brand lift measurement is now available directly within Basis through our partnership with Cint, one of the industry’s leading measurement providers. This new partnership means you can launch, manage, and report on brand lift studies without leaving Basis!
What this means for your team:
- Set up a study in minutes with a guided workflow
- Measure impact across awareness, ad recall, favorability, consideration, and purchase intent
- View results while the campaign is live so you can make optimizations in-flight
- Download client-ready PowerPoint and Excel reports directly from Basis
- Receive a single invoice through Basis at $0.58 CPM, with no separate billing from Cint
Brand lift studies are currently available for DSP campaigns across display, online video, CTV, and digital audio campaigns in the US, Canada, and UK. Campaigns should have at least 2 million expected impressions (over the duration of the flight dates) to qualify for this capability.
Advertisers want to know if their investment made an impact beyond a delivery report, and brand lift gives you a simple way to answer that question with confidence.
Reach out to your account team with any questions!