With the Super Bowl behind us, the Basis Strategic Outcomes team polled Basis buyers for their thoughts on major themes from the commercials we all saw during the broadcast (that may have been more exciting than the game…if you are not a Seahawks fan). Check out the video below to hear some highlights from our internal buying team with some additional tips on how you may be able to incorporate these themes into your advertiser’s creative strategy!

You can view the entire report here! Let us know if you have any questions or if there were any ads you loved or did not care for!