If you’ve stepped foot in any Las Vegas casino recently, you know gambling is big money and the house always wins. That said, the odds are stacked favorably for marketers wishing to capitalize on recent growth (approaching $80B in 2025) as highlighted in our industry deep dive.

​VKB – Casinos & Gambling (Apr 2026).pptx​

Here are some key takeaways you can use to unlock your next big client jackpot:

  • Comps, rewards programs, and live entertainment rank among the most important casino offerings, while gaming variety and food and beverage remain important, they function more as baseline expectations. Lower importance placed on nightlife and family activities.
  • Sports betting revenue has grown rapidly from under $1B in 2018 to nearly $17B in 2025, reflecting sustained market expansion. Across sports, the majority of wagers are smaller bets ($1–$100), making up ~63–65% of activity.
  • Casino and gambling audiences include adults 18–54+, segmented by engagement level and betting behavior. Older audiences tend to value familiarity and consistency, while younger segments are more digital, socially influenced, and open to innovation. Household income generally skews $75K+, and slightly higher among Gen Z & Millennial Casino Gamblers and Sports Bettors.

Interested in segmenting audiences within your campaigns? Keep these in mind regarding the various demos you may be targeting:

  • Casino Gamblers: Spend 29 hours/week online, with 95% smartphone ownership (and 63% tablets), and show broad digital engagement across search, streaming, and social.
  • Heavy Casino Gamblers: Spend 28 hours/week online, with 94% smartphone ownership (and 61% tablets), and maintain strong multi-channel habits including traditional TV plus digital usage.
  • Non-Vegas Casino Gamblers: Spend 29 hours/week online, with 95% smartphone ownership (and 63% tablets), and lean into everyday digital behaviors across search, mobile, streaming, and social.
  • Gen Z & Millennial Casino Gamblers: Spend the most time online at 34 hours/week, with 95% smartphone ownership, and index especially high for digital-first behaviors like mobile, streaming, and social.
  • Sports Bettors: Spend 31 hours/week online, with 95% smartphone ownership (and 60% tablets), and show strong digital intensity across mobile, streaming, and social touchpoints.