With the 2026 World Cup officially underway, we’re already starting to see headlines that solidify why this is the best tournament in all of sports. From Scotland’s fans (aka The Tartan Army) takeover of Fenway Park serenading their hero, John McGinn, to the tiny island of Cabo Verde (quick…could you tell me where that is on a map?) tying the defending European Champions in Spain. We’ve also seen the smallest country to ever appear in a World Cup, Curaçao, score an equalizer against Germany and while we won’t worry about the final score (as that goal alone was awesome), it’s moments like these that make this tournament so unique and a joy to watch even if you don’t follow soccer…and we’re just getting started!
Even brands are getting in on the fun with, in my opinion, the best campaign out there, Stella Artois promoting a ‘Work From Bar’ deal where you can submit an ‘expense report’ to be reimbursed for buying their beer at a local bar. Free beer during the workday? Genius!
Looking to get in on the action? It’s not too late! There are many different options available to target fans of the beautiful game including:
- In-game CTV PMPs
- 3rd party audience and contextual data
- Audio offerings including World Cup podcasts
- DOOH placements surrounding transit hubs and stadiums of host cities
Work with your buying team to help with any targeting questions and reach out to your AL if you need any more info!