It may be January, but the midterm elections are right around the corner!  Don’t get caught with an empty ballot, here are the top trends to run with your PAC/advocacy groups or candidates in 2026.

Click for the ​​​Political Trends(Dec 2025) Deck​​​

Also, now available in platform! Access exclusively with Basis to DAX Audio and 90+ million listeners

• Basis gives political advertisers unparalleled access to audio inventory and data from DAX for the 2026 political cycle.
• Reach engaged voters on 60+ L2 data sets, in addition to Experian’s political audience and advanced predictive modelling.
• Targeting tools include:
  
  • Multicultural network to reach Spanish-speaking voters.
  • Dynamic geo-targeting
  • 60K+ podcasts on music, sports, news and more.
  • 350+ terrestrial US radio stations

Also coming soon in Q1!

• Person and Household Cross Device Targeting
• DoubleVerify Viewability Measurement for Native ads
• Footfall Measurement via AdSquare