BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
All Eyes on the Real Estate Market
Temperatures are warming up, and with the fed expected to make a series of rate cuts in 2025 this is good news for homeowners looking to buy and sell as mortgage rates will be expected to come down in 2025. [...]
New Feature : Creative Weighting
We have an exciting update! New to the Basis DSP, we are happy to introduce Creative Weighting! Throughout 2024, we had heard from several clients that this feature would help to make lives easier of both buyers and sellers. After [...]
2025 Advertising Trends
Please stop me if you have heard this before, but the end of cookies appears to be getting closer. AdExchanger recently reported that Google’s VP of Privacy Sandbox used the words, “a one-time global prompt" for cookies on Chrome [...]