BASIS ACTIVATION CENTER
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Domestic Travel & Tourism
If your Instagram or TikTok algorithm is anything like mine, you can’t go more than a minute without seeing some sort of video that has you already thinking about your next vacation. Mini-moons, honeymoons, baby moons, sabbaticals, spring break, summer [...]
Digital Audio by the Numbers
If you’re like me, you’re streaming audio multiple times every day. Whether it is listening to podcasts to catch up on the latest news and sports or listening to the same soundtracks on repeat because your kids insist on it. [...]
Know Thy Audience – Top Consumption Habits in 2024!
It’s no secret that digital habits vary by generation, and it’s important to note where each is spending most of their time to best inform a media plan and ensure no campaign dollars are left on the table. Here are [...]