BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
šµLeavin’ on a Jet Plane
If youāre anywhere near the Midwest, youāve been hearing about the recent snowstorms dropping from between 8-16ā. While not proven, Iām certain thereās a positive correlation with warm destination flights booked immediately following a blizzard š. That said, with 2026 [...]
The Future of TV
As you know, TV isnāt being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help [...]
Amplify Your Success
Which is better or more important? Sleep or exercise? The content or the presenter? The ingredients or the chef? Offense or defense? While I certainly have my opinions on the importance of each and know that an exceptional one can [...]
