BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Kick Off 2026 with Digital Media Trends
Happy New Year! New Year, New Format! Check out our kickoff video and share with your teams. Also below is the full 2026 Digital Media Trends research deck for you to dive into at your leisure. [...]
šµLeavin’ on a Jet Plane
If youāre anywhere near the Midwest, youāve been hearing about the recent snowstorms dropping from between 8-16ā. While not proven, Iām certain thereās a positive correlation with warm destination flights booked immediately following a blizzard š. That said, with 2026 [...]
The Future of TV
As you know, TV isnāt being watched the same way anymore. Linear still matters, but advertisers should rethink their video mix to better match where audiences are spending their time and where outcomes can be most effectively driven. To help [...]
