BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Reporting Dashboard Update
If you have experienced your DSP data not matching with Google Analytics (or any other reporting dashboard you may use), this update is for you! We have worked with our support team to create a macro that you can insert [...]
Protecting Against Fraud
Fraud and invalid traffic questions are popping up more frequently and we have you covered on the Basis Blog (and our upcoming webinar, see below!) with How Advertisers Can Protect Against Fraud and Brand Safety Threats on Connected TV. Below [...]
Q4 Virtual Strategy Summit: Responsible Media
Being protected against fraud is a priority for everyone except for a certain co-worker of mine that is more than happy to share their SSN on a Teams chat. Most people and advertisers want to know that their dollars are [...]
