BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Get More Dough with DOOH
Did you know Digital-Out-of-Home (DOOH) has been available in Basis for 3 years?! When is the last time you pitched or executed a DOOH campaign? Check out the benefits and opportunities below - it just may help close your [...]
Basis Technologies: Listen Up! Get Smarter with AdTech in this New Basis Podcast
Ready to listen up? If you're looking to get smarter about AdTech fast, this podcast episode is a great start! Shiv Gupta (U of Digital) joins Noor Naseer (from Basis) to break down how ongoing education, foundational knowledge, and adaptability [...]
Cookies, Commitment Issues, and What We’ve Learned From This Rom-Com
Google’s third-party cookie saga has officially earned its place as the "will they, won’t they" storyline of the ad tech rom-com we never knew we were living in. One minute, it’s over. The next? They’re getting coffee again. According to [...]
