We have an exciting update! New to the Basis DSP, we are happy to introduce Creative Weighting! Throughout 2024, we had heard from several clients that this feature would help to make lives easier of both buyers and sellers. After [...]

Please stop me if you have heard this before, but the end of cookies appears to be getting closer. AdExchanger recently reported that Google’s VP of Privacy Sandbox used the words, “a one-time global prompt" for cookies on Chrome [...]

Do you or your advertisers run linear TV but struggle to quantify added reach when running adjacent CTV/OTT video buys within Basis? Basis has teamed up with Comscore to bring their Campaign Rating Reports to Basis with a new feature [...]