Last week we had our Political Strategy Summit, and we learned a lot! With political starting to heat up, now is the time to be securing those budgets. If you missed the call or would like to see the content again, you can find the recording and the deck on the Political Strategy Summit page.

We also referenced two other resources from Basis available to you and your teams:

  1. Political Advertising Essentials Certification – This online certification provides a high-level overview of digital advertising’s impact in the political realm and the latest channels, targeting, and creative political advertisers can take advantage of.
  2. Ask Basis – Basis experts are here to answer your questions about the ever-changing digital landscape. We are ready to tackle questions that range from industry news to selling digital to media planning and execution. Click on the link to submit your questions and we will send you a well thought out client ready response!

As always if you have any questions on political or pitching political, please reach out to your account lead.