Below you will find campaign case studies organized by client goal: Awareness, Site Traffic, and On-Site User Action.

Newsletter Feature: Political Case Study – Awareness and Site Traffic

AWARENESS

The goal of these campaigns was to increase brand awareness.

Retail – Furniture Store

Retail – Mall Event

Quick Serve Restaurant 1

Retail – Furniture Store CTV

Healthcare – Digital Audio

Recruitment – Nurses

Quick Serve Restaurant 2

Retail – Home Improvement

Financial – Tax Company

Healthcare – Insurance (Audio & Video)

Political – Congress (Audio & Display)

Real Estate – College Campus

Education – Private Grade School (Video)

Tourism (Video – CTV)

Political Candidate (Cross Screen Video)

Site Traffic

The goal of these campaigns was to drive users to the advertiser’s website.

Education – Community College

Healthcare – Specialty Hospital

Healthcare – Birthing Center

Political – Causes

Travel – Resort

Real Estate – Real Estate Association

Automotive – Multi Rooftop Dealership

Grocery Store

Education – MBA Program

Political – COVID Impacted Polling

State Budget – Business Development

On-Site User Action

The goal of these campaigns was to drive on-site user actions.

Education – College Masters Program

Entertainment – Science Museum

Events – IT Event/Expo

Entertainment – Symphony

Travel – City Tourism

Home and Garden – Windows

Cannabis Delivery

CBD Purchases

Higher Education – Multichannel Media Campaign

We would love to hear from you! Please reach out to alyssa.hamm@basis.com or your Account Lead if you have a successful campaign we can turn into a formal case study.