Speakers

• Sean Duggan – VP of Campaigns & Causes, Basis
• Robert Kurtz – Business Outcomes Partner, Basis (Google Premier Partner expert)
• A.J. Carrillo – Senior Account Lead, Campaigns & Causes, Basi

What You’ll Learn in This Video

• Why YouTube dominates political ad spend
• The difference between Video Reach vs. Video Views campaigns
• Skippable vs. Non-Skippable ads (and when to use each)
• YouTube Select, YouTube TV, and premium inventory explained
• How YouTube Shorts fits into political strategy
• Audio ads and podcast opportunities inside YouTube
• Targeting capabilities—and limitations—for political advertisers
• Congressional district geo-targeting
• Google Ads political verification requirements
• What drove CPM increases in 2024—and what to expect in 2026