I hope you’ve finally gotten through your last couple pieces of Halloween candy that nobody else in your house wanted (those Smarties, Dum Dums, and Candy Corn) and are inching (crawling?) closer and closer to Thanksgiving. With 7 weeks left in the year and a few major holidays (and holiday breaks) in front of us, it’s going to be 2024 before we know it. With that being said, it’s more important than ever to try and start getting ahead of some MASSIVE political budgets in what looks to be our biggest political year to date.

I’m not sure if you’ve seen it in the trades yet but Basis just announced our newly minted partnership with LG Ads and I thought it might be a good time to send over some stats and materials to start highlighting the Basis Political offering.

Let’s start with some benefits for political advertisers working with LG Ad Solutions and Basis Technologies:

  • Big data and advanced targeting: Access to LG’s proprietary ACR data from 35 million US LG Smart TVs, and voter file data from all major third-party sources, and the ability to geo-target households in specific congressional and state legislative districts and use first-party data from advertisers for enhanced strategies.
  • Premium inventory and data enablement: Delivered through Magnite, the world’s largest independent SSP. Advertisers have transparent and efficient access to high-quality content viewed on LG TVs, encompassing premium CTV apps and LG’s exclusive FAST channels.
  • Outcome-based measurement: Outcome-based ACR targeting leveraging LG Ad Solutions data, including incremental reach of audiences not exposed to linear TV, incremental frequency through retargeting of linear audiences, conquest targeting of audiences exposed to opposition ads, and more.
  • Technology platform built for political: Turnkey system built with the unique rules and requirements of political advertising in mind, including streamlined workflows for rapid political ad creative approvals.
  • Flexible buying methods: Deals available through direct IO, PMP, and programmatic guaranteed.
  • Dedicated political team: Experienced ad operations and client service team that supported one billion CTV ad impressions for the 2022 midterms.

We’ve also recently updated some of our sales materials and created a new product guide that can help paint the picture of what can be included in your own 2024 Political Offering!

BasisElect – A Platform Built for Political Advertisers (Sales Slides).pptx

BasisElect – An Advertiser’s Platform Built for Politics (Product Guide).pptx