LATEST FROM THE Business Development Webinars TOPIC

These webinars are available “on-demand” and focus on different stages of the sales process as well as the products, tactics, and features you are able to sell.

Rev Up Revenue

Rev Up Revenue: Q4, 2021 Your Partnership with Basis: Review the ways you can use Basis DSP and resources from the Publisher Solutions teams. Also hear an interview with Adam Saylor from CoxNext about their audience extension program and his perspective on the digital landscape. Rev Up Revenue Q4, 2021 Webinar Slides     Rev [...]


Audience Extension with Basis Technologies

This webinar will give you a comprehensive overview of Audience Extension with Basis. Topics covered: best practices, DSP tactics, and program resources. Basis Audience Extension Review Webinar Deck (Updated 2021) Basis DSP One Sheet


Prospecting & Pitching Digital Media

Below are some one sheets and webinars that can help with prospecting new clients and pitching digital media: Webinar & One Sheet on Crafting Your Elevator Pitch Webinar & One Sheet on Conducting a Needs Assessment Meeting Prospecting Webinar Deck (March 17, 2020)


Performance Driven Campaigns

Below is a one sheet and webinar (recording & deck) on budget based campaigns and how they can set your advertisers up for success: Performance Driven Campaigns One Sheet Performance Driven Campaigns Webinar Deck (8.11.20) Blog: Performance Driven Campaigns


Creating & Presenting Your Media Plan

Below is a webinar (recording & deck) and a link to media planning resources that can help with building an advertiser's campaign: Media Planning Resources Information on DSP Tactics & Features Video Demo on Presenting Your Media Plan Media Planning Webinar Deck (4.17.18)


Creative Best Practices

This webinar discusses how your advertiser's creative assets can impact the performance of their campaign and best practices to ensure success. Creative Best Practices One Sheet Creative Best Practices Deck